ItLit respects your privacy. When you are offline, we have no clue where you are or where you have been. There are no logs of your location history. We also respect your friends: their contact information will never be shared with third parties. While you are online, the only people who can see your status and where you are, other than ItLit, are your friends within the app whose candles are lit. Profile pictures are not archived either; every time you take a new picture, the old one is deleted.
ItLit reserves the right to collect metadata. Metadata is anonymous location information that is not associated with any account. The purpose of this is to add value to the platform. For example, food trucks might be interested in ItLit metadata so they know where to set up shop.